The Importance of Generation Cohorts in Market Segmentation Article Review

An introductory code of target marketing is market segmentation. In application of this code, the exploit of demographic profiles has become a admired form of segmenting markets and discovering markets. Age, sex, and household income are specific cases of demographic variables that have been shown to be forecasters of attitudes and behaviour.   Furthermore, generational cohort, described as a group of people united by a span of birth years characteristically 17-23 years in period, has been exploited as a widespread approach for sectioning markets based upon age.   The generational cohort segments have been revealed to be exceptional with their form, character, views, and core values. It appears suitable to theorize that these notions are applicable to both commercial and non-profit business, and particularly in this sphere of investigation, the Protestant church.   Theoretically it can be conjectured that a person’s anticipations and height of significance of the various service quality measurements offered by their church will be different based upon the individual’s cohort outline.   Furthermore, it appears rational that the anticipations and the levels of significance placed on these service quality dimension characteristics will eventually contribute to an individual’s participative behaviour with their church. An appealing study by Strauss and Howe looked at generational comparisons and dissimilarities going back to the 15th century and finished off that over 80 year spans generations carry on through 4 stages of about 20 years each. The first phase entails times of relative disaster and the people born during this era were called artists. The next phase was a high episode and those born in this period were called prophets. The next phase was an awakening time and people born in this period were called nomads. The final stage was the unravelling period and people born in this period were called heroes. The most current high period happened in the 50s and 60s therefore baby boomers are the most modern yield of prophets (1997). Today we use the subsequent descriptors for these cohorts: Depression cohort born from 1912 to 1921; memorable events: The Great Depression, high levels of unemployment, poverty, lack of creature comforts, financial uncertainty, Key characteristics: strive for financial security, risk averse, waste not want not attitude, strive for comfort; WWII cohort born from 1922 to 1927, Key characteristics: the nobility of sacrifice for the common good, patriotism, team player, Post-war cohort born from 1928 to 1945,Key characteristics: conformity, conservatism, traditional family values; Baby Boomer cohort #1,born from 1946 to 1954,Key characteristics: experimental, individualism, free spirited, social cause oriented; Baby Boomer cohort #2 ,born from 1955 to 1965,Key characteristics: less optimistic, distrust of government, general cynicism; Generation X cohort born from 1965 to 1976,Key characteristics: quest for emotional security, independent, informality and N Generation cohort ,born from 1977 to date, Key characteristics: quest for physical secur ity and safety, extreme patriotism, heightened fears, acceptance of change. In particular, marketing managers need to fully understand age related changes and identify effective ways to target these changing age segments. Simply assuming, for example, that tomorrows seniors will respond to marketing activities in similar ways as today’s seniors could lead to devastating results. Taking a special look on the Individuals who came of age during the Great Depression, tend to be compulsive savers and risk averse throughout their lives because they experienced great economic hardship in their early adulthood. The validity of these cohorts has been revealed in numerous forecasting models. Conventional forecasting models use cross-sectional analyses to scrutinize the changing demographic profiles of the population and their influence on consumption patterns. For instance, if 20-30 year old individuals were the most likely to use product X and this age group was going to grow in size in the next decade (because of the Great Depression, for instance), then the conjecture would call for an boost in consumption of this product. Most of its efficiency has come in positioning products and in promotional campaigns. As a product instance, the U.S. cable television channel American Movie Classics proffers movies from the 1940s and 1950s and skewed heavily older -World War II and Post-War cohorts in viewship. One possible benefit to managers is that segmenting consumers by cohorts may be a more effective segmentation technique than presently employed. Consumers are savvier than before, requiring personal attention and products that ensemble their lifestyle. They do not want to be burdened with injudicious products and promotions. In the United States in the 1980s, for instance, individuals 65 years or older were comprised mostly of the Depression cohort (Holbrook, 1994) Today, it is made up mainly of World War II and Post-War consumers and in 2011 the first of the Baby Boomers will enter this age segment These cohorts will inflict their values and preferences on the way they carry out their lives.

Essay on The Essence Of a Soul - 659 Words

Since the dawn of man, humans have always wanted to seek out the truth. Man has pondered and explored great thoughts and concepts that have caused much confusion. Perhaps the one question that has plagued man the most is what exactly is a soul. During the Roman Era, people believed in many gods, spirits, and life after death. As time progressed, different religious beliefs arose, and new sects of faith were established. The belief in one God replaced the belief in many gods and the belief of ones soul transforming into the after life was established. God was known as a Supreme Being, who gave his creations a soul and free will. But what does this mean? The problem of what exactly ones soul is has been a battle between people throughout†¦show more content†¦Augustine writes, My two wills, one old, one new, one carnal, one spiritual were in conflict and in their conflict wasted my soul (Book 8 Chp.5, pg. 135). Augustine is stating that his soul and his flesh, or will, need to work together; if they dont it will waste his soul away. Thus, with myself as object of the experiment, I came to understand what I had read, how the flesh lust against the spirit and the spirit against the flesh (Book 8 Chp.5, pg. 135). The soul and the will (flesh) need each other in order to exist, they can`t exist separately. Simply stated, one must have inner peace and harmony with their body and soul. Augustine and Hildegard both have different views on the relationship of the will and the soul. Hildegard believes that the soul plays a type of supporting role, the soul is understanding and follows the will`s direction. The will warms the work, the soul supports it... (Vision Four :20 pg. 33). Augustines opinion on the matter is that both the soul and the will are dependant on each other. Without one, the other will waste away. My two wills, one old, one new, one carnal, one spiritual were in conflict and in their conflict wasted my soul (Book 8 Chp.5, pg. 135). Hildegards and Augustines views also take on different aspects when defining a soul. Hildegard mainly uses personal ideas and valid thoughts, while Augustine takes a more spiritual approach. Hildegard envisions that the soul is the life of theShow MoreRelatedGeorg Lukacs : The World Of The Integrated Society And Our World990 Words   |  4 Pagesworld is one where the essence of everything is both within the soul and outside in the world. In our world this is changed and essence is something in which we live without. The ‘good’ is not found within or outside the individual, there will always be an internal debate about what is truly ‘good’. In the Greek world this ‘good’ is found, not created, and acted upon in a way that is instant, there is no debate. This essential nature of both the outer world and inner soul that the Greeks lived withRead More Personhood Essay example758 Words   |  4 Pagessomething immaterial like a mind or a soul? Or is a person a combination of these two things? Really there is no right answer, and it all depends on the point of view that you hold. nbsp;nbsp;nbsp;nbsp;nbsp;First of all, what is a body? Some say that a body is, like I said before, a lump of skin, muscles, bones, and other materials. Some say it is more than that. These people agree that the body is made up of skin, muscles, bones, etc., but they think the whole essence of personhood is in the body.Read MoreThe Soul And Consciousness Of Revolutionary Politics1482 Words   |  6 PagesThe Soul and Consciousness of Revolutionary Politics Steven Umbrello Table of Contents I Introduction 3 II The Soul and the Essence 3 III Justice and Revolutionary Consciousness 5 IV Degeneration and Global Revolution (ideology) 6 V Psychology of Political Duty and Freedom 7 VI Conclusion 7 VII Bibliography 8 I In this short paper I will be comparing and contrasting the political psychologyRead MoreFilm Analysis : The Matrix1557 Words   |  7 PagesI., predicting the A.I.’s defeat and the resurgence of mankind. The treatment of the soul and death within The Matrix universe is sustained by a set of assumptions about the nature of both the soul and death. The first being that if the soul is defined as an immaterial and incorporeal â€Å"you† that can exist beyond the body and is immortal – it doesn’t exist within this universe. What is defined to be the essence of a sentient being is the mind and the mind is mortal. The mind, within The Matrix universeRead MoreThe Fear Of Death Is Meaningless984 Words   |  4 Pagesis death? He explains it as the separation of the soul and body, but is there actually more to that? For instance, what occurs to your body once you are liberated? How can the soul be called pure if it tainted within a body? Even though the body is simply a vessel, the actions of the individual and the knowledge they have is due to some of the information obtained from the body. The body is not completely evil; although it is distracting, the soul carries on the information of the body. So, in thisRead MoreFor Descartes And More One Common Dominator Between The1523 Words   |  7 PagesFor Descartes and More one common dominator between the two is the belief that the essence of the body is merely extension. Within the Fifth Meditation, Descartes addresses a premise that results in being the building block to his conception on extension being the essence of bodies. He asserts, we can’t know that physical stuff exists without a doubt considering deception, for instance the dream dilemma presented by Descartes. Hence, how do I know objectively and soundly that my sensory knowledgeRead MoreEssay On Augustine And Aquinas1567 Words   |  7 Pagesperceptions about that one thing. How, for Augustine, are the soul and the body related? The body and soul work together as one but separately at the same time being two different aspects that make us who we are. Augustine believed that the soul gives us knowledge of the truth and helps guide the body to do what is right. â€Å"So a soul is, by its very nature, suited to rule the body by virtue of possessing reason† (pg. 243). The soul is an important aspect to the body that governs us to active morallyRead MoreThe Soul Is The Unifying Principle850 Words   |  4 PagesSomeone who believes and views human nature in that the soul is the unifying principle is said to be holomorphic. One of those philosophers is Thomas Aquinas. In Aquinas’ argument, he states that the soul is part of the body and that it requires it in its everyday needs. The premise that he sets forth is â€Å"Since the soul is united to the body as its form, it must necessarily be in the whole body, and in each part thereof.† The soul is the function that drives the body to move and think. Without itRead MoreAristotle Vs Human Nature Essay1321 Words   |  6 Pagesthe contrary, Sarte has a different belief on the topic of essence that do not accord with classical philosophical tradition. Human souls are characterized by their capacity to reason. This capacity exists, perhaps in varying degrees, as a potential innate in all humans, sharply distinguishing them from all other beings, including animals. Aristotle distinguishes between three different types of living beings. The term psyche [mind, soul] is defined by Aristotle as, â€Å"the way in which a living beingRead MoreEssay about Aristotle vs Plato1665 Words   |  7 Pagesinfluential philosophers in history. As a student of Plato, he built on his mentor’s metaphysical teachings of things like The Theory of Forms and his views on the soul. However, he also challenged them, introducing his own metaphysical ideas such as act and potency, hylemorphism, and the four causes. He used these ideas to explain his account of the soul and the immateriality of intellect. Prior to Aristotle, philosophers like Parmenides and Heraclitus argued about the existence of change. Aristotle used

The Controller Of Sdn Architecture Stronger New Heart...

The Controller in SDN architecture: Stronger new heart for Broadband Network Tian Mei Illinois Institute of Technology Computer Science college Stuart Building 10 W 31 ST Chicago, United States tmei1@hawk.iit.edu Abstract—Software-Defined Networking (SDN) is a new intelligent architecture which is composited by several kinds of network technology aimed at making the network as agile and flexible as possible. The SDN Controller is one of the most important components in the SDN architecture. The SDN Controller can help the network architecture to reduce hardware limitations, and allowing network engineers and administrators to respond quickly to changing business requirement. It indicates the perfect relationships between software†¦show more content†¦SDN architectures decouple network control and forwarding functions, enabling network control to become directly programmable and the underlying infrastructure to be abstracted from applications and network services. Figure 2. SDN Architecture II. SDN CONTROLLER 1. At first, the SDN Controller is designed as the following functionsï ¼Å¡ (1) â€Å"Translating the requirements from the SDN Application layer down to the SDN Data paths.† (2) â€Å"Providing the SDN Applications with an abstract view of the network (which may include statistics and events). â€Å" An SDN Controller consists of one or more NBI Agents, the SDN Control Logic, and the Control to Data-Plane Interface (CDPI) driver. As in Figure 3 shows, an SDN controller will command the switches, the switch will do what actions they should take by the southbound API. Open Flow is the only way between an SDN controller and switches. Anther need to point out is that the programmability of SDN controller is by implementing a northbound API. The Figure 3. SDN and Switch Open flow 2. The Functions of SDN controller. The SDN controller have ten factors totally. As fig.4 shows, there are 1. Open Flow Support, 2. Network Virtualization, 3. Network Functionality, 4. Scalability, 5. Performance, 6. Network Programmability, 7. Reliability, 8. Security of the Network, 9. Centralized Management and Visualization, 10. The SDN Controller Vendor. For example, for the security of the Network, the SDN

Business Law Is A Common Study For People Today - 962 Words

1. Introduction In the era of globalization, business law is a common study for people today as commerce has become our trend in the worldwide. In this report, we will mainly focus on the main component of the law of contract which is consideration. Besides, we also will briefly explain the principles of offer and acceptance of offer in our case study. In this report, the principles of consideration consist of four elements which are consideration must be sufficient and need not be adequate, consideration need not move from the promisee, part payment of debt as satisfaction of a full debt, and past consideration is valid consideration. Moreover, we also have made a depth-research on principles of consideration with a several law cases which can be regarded to each principle. Furthermore, we also will highlights and details the principles in the law cases with a few factual statements which have been proven in famous law books in our country. This research definitely will help us to k now more details about business law in our country. 2. Body 2.1 Consideration must be sufficient and need not be adequate In dictionary, sufficient and adequate have the similar meaning to the word â€Å"enough†. In business law, adequate refers to comparative value of the promisor’s promise and the act or promise given by the promisee while sufficient can be deemed as the accepted range within the promises. (Cheshire Fitfoot Furmston, P.80) The reason why consideration must be sufficient andShow MoreRelatedQualities Traits And Styles Of Leadership1364 Words   |  6 Pagesand evaluate a theory of leadership and the role of one or more ethical leaders in creating and maintaining an ethical business organization. Leaders and their chosen styles of leadership are all different. In an early study of identifying the different styles, Kurt Lewin ,who led a group of researchers in 1939, performed the first major study of leadership styles. This early study has remained quite influential as it established the three major leadership styles: †¢ Authoritarian or autocratic - theRead More Dangers Involved with Internet Usage Essays1034 Words   |  5 PagesDangers Involved with Internet Usage The Internet today is constantly advancing and expanding. Over the last several years it has changed the way that we learn, communicate, shop and conduct business. Although there are many advantages to the Internet, there are also many serious problems that occur with Internet use. Some of the problems of the Internet include, cyberstalking and identity theft and Internet addiction. Although the Internet cannot be blamed for the creation of theseRead MoreWhat Does Sociology Mean?1585 Words   |  7 PagesTerm Paper What does sociology mean? According to Andersen, Taylor (2013, p. 4) â€Å"sociology is the study of human behavior in society†. In this paper, I will talk about some concept and topic such as inequality (social class, social mobility, gender, race and ethnicity), work, economy, marriage, and family. Inequality In my country Saudi Arabia, there is inequality, and it is affected peoples lives. I used to work for Saudi Airlines for five years. In that period, I experienced inequality suchRead MoreCompetitive Advantage1196 Words   |  5 PagesThe Competition: Maintaining Advantage Maintaining competitive advantage in today s ever-changing business environment is not a simple task. For any company to maintain a competitive advantage, the company must develop the advantage such that it is rare, costly to imitate, no substitutable, and nontransferable (Snyman, J.H., 2006). Along these lines, Michael Porter has provided five competitive forces that can assist any company in maintaining the advantage. These forces are the entry ofRead MoreA Short Note On Majoring Communication And Business Management, Public Relations, Journalism, Advertising, And Marketing1271 Words   |  6 PagesSchmidt Period 1 October 1, 2014 Majoring in Communication Today many people throughout the world lack the ability of communicating properly with others. All of us believe that it is not a complicated process and we never think of what it takes to deliver a clear message or idea. In college, majoring in communication has many benefits to everyday life in the long run. By majoring in communication, you will learn how to interact with people and therefore become confident in your speaking and communicatingRead MoreContract Analysis Essay1076 Words   |  5 PagesCarolyn Dragseth Contract Analysis Case Study In this paper an attempted analysis is made to answer the following questions from both a legal and spiritual perspective: What should be done about continuing doing business with Marshall? If you elect to stop doing business with Marshall, what legal causes of action might he bring against your company, what damages or remedies might he seek, and what legal defenses might your company have? Also, if you stop doing business with Marshall, what are the potentialRead MoreWe Already Know That Self Discipline Is Important, But1164 Words   |  5 Pageshealth with less weight. These are common goals, and we sometimes fail or succeed in achieving them. The general question is: Why we don t achieve those goals? Why we don t become successful in these goals? The general answer is: Lack of self discipline. Success needs time. It does not happen at once. What you do today will determine the results in your future. If you change your present, you change your future. If you eat a lot of pizzas and delicious food today, you will gain weight, and thisRead MoreWhy Is Self Discipline Is Important, But Do We Really Need It? Essay1161 Words   |  5 Pageshealth with less weight. These are common goals, and we sometimes fail or succeed in achieving them. The general question is: Why we don t achieve those goals? Why we don t become successful in these goals? The general answer is: Lack of self discipline. Success needs time. It does not happen at once. What you do today will determine the results in your future. If you change your present, you change your future. If you eat a lot of pizzas and delicious food today, you will gain weight, and thisRead MoreThe Torah Is The Most Important Text Of The Jewish Faith1496 Words   |  6 Pages(Consevative Judaism). The Torah is not only a sacred scripture to the two groups, but laws laid down by God and Moses for the Jews to follow. However, Conservative Judaism also believe that God’s words were transmitted by humans (Consevative Judaism). This human component allows for some flexibility of the laws. The binding nature of halakhah is accepted among Conservative Jews, but they believe that the Law should be able to change and adapt with the world, while still remaining true to JewishRead MoreThe Issue Of The Energy Drink Stigma1035 Words   |  5 PagesThe Energy Drink Stigma The article has being analyzed in this paper is â€Å"Energy drinks have doctors worried-but business is blooming† found at summer issue of TIME magazine in 2015. The problem depicted in this article brings up the concerns about the consequences of consumption the energy drinks by people, especially kids and teenagers. This issue is actual because if we want to be on the right path way with today’s modern world, we often have to make a big physical and emotional efforts, experience

Business and Public Sector Ethics †Free Samples to Students

Question: Discuss about the Business and Public Sector Ethics. Answer: Introduction: In one of the surveys conducted it was revealed that many of the assumptions on the topic of business ethics that support the code of business in supporting the social good are not accepted in workplaces. The research in this paper emphasizes on expounding how companies pump finances in some ethical programs whose value employees and senior employees question(Preston, 1997). The association between work, the market and bureaucracy portray that employees question the existence of ethics in business since there is no good or bad that can be chosen from such scenarios. The only choice that exists is that of success or failure. The article seems ironical in defining and elaborating the success and the good life as it defines them by the hard work that is normally seen in organizations that are well organized that operate in a free market (Roth,2007). The article fails to believe in the existence of a free market, bureaucracy and hard work and rather state that these only exist in the world of fiction(Preston, 1997). The article identifies that the main problem that faces most organizations is the fact that most of these business enterprises are formed as profit-making entities and as such have no interest in the activities of the society. However, that is rhetorical as most businesses are usually seen contributing the surrounding communities through initiating certain projects that are meant for community development. The article continues further to state that a challenge exists in convincing such enterprises to contribute to the communities that they work in as there are direct benefits that accrue to them for their ethical behavior. The author suggests that for the organization to do good for the society, they have to be shown the value of termism(Preston, 1997). The employees and managers and other top senior executives exercise ethical standards only when they perceive and view that they are an important part of an institution and on the other hand the organization honors such measures. It has been recommended that one of the strategies that is required in unraveling the unfavorable environment of a continued lack of ethics in business is through encouraging recognition of the existence of the community, the company and the workforce(Boylan, 2014). The article goes further stating that there are more ways that it can provide to help the companies counter the hurdle by engaging more ethical pr actices and long-term behavior in companies. Also, the article provides more solutions as to the expectations of enterprises how they can be communicated in a more robust manner through mechanisms in the corporate section that can ensure ethical action which is of benefit to both the individual and the organization in fostering interests of such parties in the long term(Preston, 1997). The implementation of an ethical program that is successful has the same effect and value just like having a quality program that has been implemented; they both generate the same effect.(Thomas, 2011) The author begins by revealing that in a recent survey that they had conducted most individuals confessed to not seeing any ethical practices in businesses(Gini Marcoux, 2009). However, it seems that the author knew something in the field of ethics that such people did not have knowledge of its existence(Preston, 1997). The author had read several literature materials that listed the importance of codes of behavior, implementation of systems that ensure justice in place of work, checking the best claims between the deontological and utilitarian theories and analyzing some issues in business ethics to ensure fine tuning. The increased public awareness of ethical practices by organizations, team working among employees and also empowerment programs among the staff are some of the items that contribute to the burgeoning bulk of literature pertaining the ethics in business and also at institutional level(Preston, 1997). Some of the experiences felt in businesses may make individuals feel uncomfortable from much of the reading since there is a contradiction as there is lack of a mechanism to address the areas that are of concern to an individual in the work of place. It is paradoxical how the author failed to understand that the whole subject of ethics did not exist in the work environments. Cynically, the business ethics skeptics fail to ask what business ethics refers to before stating that such a subject is but an abstract matter that has no place in real world(Preston, 1997). The skeptics refer to business ethics as an oxymoron stemming from their common opinion. It is from such a perspective that et hics is defined as being nice, regulated and being altruistic contrary to business which is nasty, chaotic and self-centered. Much of the literature in business ethics supports that the code of conduct in a business ought to support the society in doing good is not received well(Preston, 1997). The article raises a rhetoric question as to whether the business ethics can find a place amidst the social setting that is populated mainly by the skeptics of ethics in business and where do such skeptics originate from seems to disturb the author. It is comical how the business skeptics are addressed as non-cynic, capitalists who spend less time and are neither the graduates that lack relevant work experience(Murthy, 2010). It is ironical that the business ethics skeptics are people who have had a successful career in business with more than two decades of professional experience in senior positions(Preston, 1997). Such persons are either serving in elevated positions as directors, managers, and doctors. The skeptics of ethics are persons who are anticipated to influence issues to seem sensitive in aspects of social and moral paradigm(Shaw, 2017). It is shocking that most of the people that have had a conversation with the author were skeptics of business ethics. It would be accommodating if the skeptics disagreed with some issues such as the extent to which the ethics impinge on enterprises or the kind of ethics that are important to the business. However, there was a total denial of the existence of the operation of ethics i n firms. In some cases, more so for large companies, there was a possibility of having ethical programs or codes of conduct and behavior and eventually turned out to be true as foretold by some employees from such organizations(Preston, 1997). People working in such large enterprises failed to disclose the ethics in their workplace and even did not seem to pay attention to such codes of conduct. On the contrary, professions such as law and medicine, employees in such fields possess knowledge of the existence of strict conducts that bind them. With such noble professions, it is prevalent that whatever is eligible within the frameworks of the code gets accepted and is only more noticeable among the lawyers as compared to their counterparts the medics(Preston, 1997). The above explanation does not, however, imply that any other person is unethical or immoral. Such persons do not see how active ethics is in business and view as per Friedman opinion that the core social responsibility of any business is to increase the profits. The point is that all and sundry have a moral responsibility and standards whether people acknowledge such codes of conduct or not. The article fails to gather substantial evidence in revealing the existence of people who would do anything at all costs to be successful in business. The law practitioners even though they revealed that they adore the code of conduct sometimes apply moral reasoning though they will deny it; the existence of personal ethics would put more restrictions on them(Preston, 1997). The article expounds further what the lawyers want is not to be relieved of their actions in the workplace, but they do not agree the fact that they or any other person in business is restricted to be morally responsible. For instance managers fail to acknowledge the moral ingredients of their thoughts and behavior and instead explain altruistic acts paying attention to the utility derived to a company(Preston, 1997). Managers are said to be morally mute a phenomena that sum up the whole idea of ethics. Such above explanations and observations are startling based on what is happening in the UK where companies contribute a proportion of their pre-tax profits in funding projects to develop the surrounding community(Roth, 2007). References Boylan, M. (2014). Business ethics. Chichester,U.K: Wiley Blackwell. Gini , A., Marcoux, A. (2009). Case studies in business ethics. Upper Saddle River,NJ: Pearson Prentice Hall. Murthy, C. (2010). Business ethics. Mumbai: Himalaya Pub. Preston, D. (1997). Can business ethics really exist? Journal of Business Ethics, 209-219. Roth, J. (2007). Ethics. Ipswich: Salem Press. Shaw, W. (2017). Business ethics. Boston,MA: Cengage learning. Thomas, R. (2011). Business ethics. ethics international for centre for business and public sector ethics. Boylan, M. (2014). Business ethics. Chichester,U.K: Wiley Blackwell. Gini , A., Marcoux, A. (2009). Case studies in business ethics. Upper Saddle River,NJ: Pearson Prentice Hall. Preston, D. (1997). Can business ethics really exist? Journal of Business Ethics, 209-219. Roth, J. (2007). Ethics. Ipswich: Salem Press. Thomas, R. (2011). Business ethics. ethics international for centre for business and public sector ethics.

Poetry Analysis The Vacuum Essay Example For Students

Poetry Analysis: The Vacuum Essay POEM ANALYSIS The Vacuum by Howard Nemerov talks about a widower and his late wife, and how he uses the vacuum as a symbol for her death. The poem expresses deep sorrow and sadness that derive from the loneliness of the speaker, after his other halfs passing away. Nemerov attempts to take his readers on a grief-stricken Journey, by strategically employing fgurative language (mainly personification, metaphor, simile, and alliteration), fractured rhyme schemes and turns in stanza breaks in the poem. We will write a custom essay on Poetry Analysis: The Vacuum specifically for you for only $16.38 $13.9/page Order now The poem itself has many examples of personification all throughout the stanzas, uggesting that the speaker highly connects the vacuum to his wife and her demise, as well as to his ordeal after losing her; the vacuum cleaner sulks in the closet (line 2), Because there is old filth everywhere/She used to crawl, in the corner and under the stair (lines 11-12), its mouth/grinning into the floor, maybe at my slovenly life, my dog-dead youth (lines 3-4) and biting at air (line 15). The first type of personification refers to the vacuum showing attributes of a human being, who sulks. It can be assumed that since the death of his wife, the vacuum is o longer being used, and now sits in the corner closet. Also, this type of personification can be seen as a reflection of the speakers sadness, showing that he, too, is sulking of her demise. In relation to that, the second example of personification reflects the emptiness of the speaker and how his wifes absence can be felt through the vacuum. She used to crawl, in the corner and under the stair suggests that his wife actively used the vacuum to perform housecleaning when she was still alive. With her demise, it can be seen that the speaker did not take up the cleaning role of is wife, thus there is old filth everywhere. The third example of personification is made in relation to the vacuum being perceived as a fgure of death, who is mocking the speaker. Since his wife has died, it seems as if the vacuum is grinning at him for his misery and pathetic state, and that his life has now become slovenly and dog-dead. Finally, the last personification biting at air refers to the similar attributes of the vacuum and the speaker; a (personified) vacuum bites at the air when it is put into use, while the widower bites at the air out of the emptiness and grief he feels after osing his wife. Apart from this, simile and metaphor are also present in the poem. The expression Its bag limp as a stopped lung (line 3) shows the use of simile; the bag is limp and can no longer move, Just like a stopped lung. In context, a stopped lung is attributed death. This reflects the comparison between the vacuums inertness and that of the wifes body. Also, the phrase l know now how life is cheap as dirt (line 13) shows that the speakers new perception on his life without his wife; sorrowful and meaningless. In addition to that, Nemerov takes advantage of many other forms of figurative anguage, to show the speakers connection to the vacuum and the death of his wife. But when my old woman died her soul Went into that vacuum cleaner, and I cant bear To see the bag swell like a belly, eating the dust And the woolen mice, and begin to howl (lines 7-10) From this extraction, the speaker is looking back at the experience of his wifes death. It can be seen that the speaker thinks the vacuum has been possessed by his wifes soul after death in the phrase But when my old woman died her soul went into that vacuum cleaner. From then on, he proceeds in relating the actions of the vacuum nd how it depicts his wifes demise. .u8bd7fa194e799daa8f95e5558de301eb , .u8bd7fa194e799daa8f95e5558de301eb .postImageUrl , .u8bd7fa194e799daa8f95e5558de301eb .centered-text-area { min-height: 80px; position: relative; } .u8bd7fa194e799daa8f95e5558de301eb , .u8bd7fa194e799daa8f95e5558de301eb:hover , .u8bd7fa194e799daa8f95e5558de301eb:visited , .u8bd7fa194e799daa8f95e5558de301eb:active { border:0!important; } .u8bd7fa194e799daa8f95e5558de301eb .clearfix:after { content: ""; display: table; clear: both; } .u8bd7fa194e799daa8f95e5558de301eb { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u8bd7fa194e799daa8f95e5558de301eb:active , .u8bd7fa194e799daa8f95e5558de301eb:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u8bd7fa194e799daa8f95e5558de301eb .centered-text-area { width: 100%; position: relative ; } .u8bd7fa194e799daa8f95e5558de301eb .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u8bd7fa194e799daa8f95e5558de301eb .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u8bd7fa194e799daa8f95e5558de301eb .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u8bd7fa194e799daa8f95e5558de301eb:hover .ctaButton { background-color: #34495E!important; } .u8bd7fa194e799daa8f95e5558de301eb .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u8bd7fa194e799daa8f95e5558de301eb .u8bd7fa194e799daa8f95e5558de301eb-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u8bd7fa194e799daa8f95e5558de301eb:after { content: ""; display: block; clear: both; } READ: The French And Indian War As A Cause Of The Americ EssayThe bag (which was previously described as limp) is now swelling like a belly, reflecting the wifes body prior to her death. Also, the phrase eating the dust bears resemblance to the term bite the dust, which is a common metaphor for dying. Finally, after her painful ordeal, the wife begins to howl out of her suffering and dies. Furthermore, Nemerov also employed alliteration to the poem, reflecting the widowers constant sorrow and agony. And still the hungry, angry heart/ Hangs on and howls, biting at air. (lines 14-15). The repetitive use of h in words hangs and howls, as well as the similarity of pronunciation in words hungry and angry adds emphasis to the suffering of the widower. It can also be seen that Nemerov used a fractured rhyme scheme when writing the poem. Words like mouth/youth, soul/howl, dirt/heart show examples of the rhyme scheme that the poet has used. The words rhyme in a slant way and do not rhyme directly, which may suggest the feeling of incompleteness that the speaker is experiencing without his wife, as opposed to direct rhyming words that may show a omewhat positive tone and feeling of wholeness in a poem. Apart from that, the poem consists of a series of turns that reflect different parts of the speakers feelings and the experiences he had. The significance of these turns is made possible through the use of stanza breaks. For example, the first stanza is written in relation to the speakers point of view about the vacuum and how he perceives it as a taunting, living thing that has vacuumed out the meaning of his life in his old age. In the second stanza, the focus shifts towards the speakers wife and ow she has come to possess the vacuum. From this stanza, it can be seen that the perhaps a more worried and speculative tone. Finally, the third stanza refers to the aftermath of his wifes death, in which he shifts his tone of speaking to a more resentful tone, filled with hopelessness and melancholy. Towards the end of this final stanza, it can be seen that the speaker is showing signs of bitterness towards life, with him concluding that his life has lost its purpose and that he is bound to be alone and miserable for the rest of his life. After having analysed the poem, it can be observed that NemeroVs frequent use of figurative language was the key element that took readers on a Journey filled with sorrow and loneliness; with personification as the most significant type of figurative language throughout the poem. The theme of the poem, which is focused on dealing with the death of a loved one, suggests that perhaps everyone will have to experience grief at one point in their lives, and that different people will take different approaches on overcoming such a painful and intense ordeal.